Granite has long reigned supreme in American kitchens, symbolizing both status and durability. But recently, homeowners and designers have started leaning into a new favorite—quartz. And while granite may still be holding its ground in some homes, quartz is quickly gaining traction as the go-to countertop material in stylish remodels.

So what’s behind this shift?

The Aesthetic Edge: Sleek, Seamless, and Stunning

Quartz countertops bring a clean, consistent look that granite can’t always guarantee. Where granite can be busy or irregular, quartz offers subtle veining and smooth textures that fit perfectly into today’s minimalist and contemporary design trends.

With the rise of open-concept kitchens and neutral palettes, quartz complements just about any style—from Scandinavian white-on-white kitchens to warm, rustic modern spaces with natural wood accents.

Maintenance? Quartz Wins

Let’s be honest: granite requires effort. It needs sealing, periodic polishing, and careful cleaning to avoid staining. Quartz? It’s non-porous, stain-resistant, and virtually maintenance-free. You wipe it down, and you're done. No special treatments, no stress.

That kind of ease is attractive to busy homeowners, especially younger buyers who prioritize function and simplicity over tradition.

Durability That Doesn’t Crack Under Pressure

Quartz is an engineered stone made from natural quartz and resin. It’s designed to be ultra-durable—resistant to scratches, chips, and heat. It doesn’t require the same delicate treatment that granite sometimes does, making it a great option for everyday cooks, growing families, and even rental properties.

And the best part? It holds up beautifully over time.

Eco-Friendly Appeal

While granite is mined and shipped in massive slabs, quartz is often made using leftover stone particles. Many brands even offer recycled options, which appeals to sustainability-conscious consumers looking to make greener choices without sacrificing style.

Cost Isn’t a Dealbreaker Anymore

Quartz used to be seen as a high-end splurge, but prices have become increasingly competitive—especially when compared to premium granite. And when you factor in the lower maintenance costs and longer lifespan, quartz may even come out ahead.