The Hyundai Palisade has steadily become a favorite among SUV shoppers looking for luxury, space, and advanced features without the steep price tag. But the 2025 pricing update is causing a stir — and not for the reasons you might think.

A Sneaky Price Shift

Hyundai didn’t overhaul the Palisade’s design in 2025, but that didn’t stop the base MSRP from edging up. The entry-level SE trim now starts at around $40,000, compared to just under $38K the previous year. At first glance, it might seem like a typical annual bump — but dig deeper and you’ll spot the surprise.

The once-affordable SEL trim now crosses the $45,000 mark, while the Calligraphy edition — Hyundai’s luxury-inspired flagship — edges close to $54,000 fully loaded. The kicker? These jumps aren’t driven by new tech or design.

What's Behind the Price Jump?

Trim Consolidation: Hyundai has subtly streamlined trims, bundling previously optional features into higher-priced packages.

Materials & Imports: Increased global shipping and component costs have trickled down into vehicle pricing.

Market Demand: The Palisade remains a top contender in its class, and Hyundai knows it can price accordingly.

These changes mean fewer “stripped-down” versions and more heavily equipped (and costly) models on dealer lots.

Features That Still Impress

Despite the pricing surprises, the Palisade remains packed with features that compete with far pricier SUVs:

Panoramic sunroof and dual-screen digital dash

Standard adaptive cruise control and lane assist

Optional third-row USB ports and ventilated second-row seats

Available HTRAC AWD system across trims

For families or road-trippers, these upgrades can still make the investment feel worthwhile — if you’re ready for the sticker shock.

Is It Still Worth It?

That depends. If you're shopping for a new SUV and want luxury-level comfort without stepping into the luxury-brand price tier, the Palisade still delivers. But if you're a returning Hyundai customer expecting last year’s deals, you may want to brace yourself.

Tip: Consider looking at late-model certified pre-owned Palisades — they offer many of the same features with notable savings.