Whether you’re an off-road enthusiast or simply crave the most capable Bronco money can buy, the Ford Bronco Raptor sits at the top of the lineup. Below is an in-depth look at what you can expect to pay, what’s included at launch, and how dealer markups and optional packages can affect your bottom line.
1. Base MSRP and Destination Charge
2025 Ford Bronco Raptor (4-Door)
MSRP: $90,035
Ford’s listed price already includes the required destination & delivery fee.
This starting figure makes the Raptor the most expensive Bronco trim by a wide margin—over $20,000 more than the next-highest trim (the Stroppe Edition at $75,635)
2. Dealer Invoice vs. MSRP
Dealer Invoice Price: $86,884
MSRP: $90,035
The dealer invoice represents what Ford charges dealers before holdbacks and incentives. That gap of roughly $3,150 is where dealers can profit, so negotiating closer to invoice gives you leverage.
By arming yourself with invoice data, shopping around for incentives, and selectively choosing options, you can secure a Raptor at a fair price and tailor it to your adventure style.
3. Optional Packages & Add-Ons
While the Raptor comes generously equipped, a variety of dealer-installed options can quickly add up:
Raptor Graphic Kit $1,075
Storage Bags (front row/top panels) $350
Paint Protection Film $295
Body Armor Protective Moldings $520
Trailer Tow Package $500
Tube Doors – 4-Door $1,810
…and many more (floor liners, roof racks, soft tops, etc.)
Even modest customization can add another $2,000–$5,000, so build your ideal spec carefully.
4. Cost to Own & Monthly Payments
Estimated 5-Year Cost to Own (2024 model): $96,256–$109,077
Average Monthly Payment (90-month loan at typical interest): $172/month
Edmunds
Bear in mind that fuel economy (around 15 mpg combined), insurance premiums, and maintenance on the high-performance Fox-suspended Raptor may push your actual ownership costs higher than a standard Bronco.