When your Jeep turns heads in the parking lot, it’s not just the rugged silhouette—it’s the color. This year’s Color of the Year isn’t just paint; it’s a statement. Whether you’re taking on trails or cruising through town, this shade speaks volumes about your adventurous side.
Jeep Color of the Year
What Makes This Color Stand Out
Nature-inspired vibrance: Drawing from desert sunsets and forest hikes, this color fuses warm earth tones with deep, natural richness.
Accentuates every angle: Metallic flakes and a satin finish highlight Jeep’s iconic contours, from the seven-slot grille to the knotty woodgrain rear panel.
Photogenic and bold: Perfect for lifestyle photographers and everyday Jeepers alike—no filter needed.
Who Should Consider It
This color isn’t just fashionable—it’s functional. Ideal for:
Off‑road enthusiasts who want to blend in on trails while still looking sharp.
City dwellers craving a bit of the outdoors in their daily drive.
Second-time Jeep buyers aiming to upgrade both look and lifestyle.
How It Compares
Classic Black / Alpine White: Timeless but understated—this new shade outshines them with personality.
Bright Reds & Yellows: Eye‑catching, yes—but sometimes too loud. This tone hits the sweet spot between bold and refined.
Things to Know Before You Buy
Maintenance: The satin-metallic finish resists swirl marks and camouflages minor dust—perfect for weekend warriors.
Price impact: Comes as a premium paint option; check with your dealer for package deals (especially on Jeep Rubicon and Sahara models).
Resale value: Rare colors often fetch better resale offers—especially in limited-edition trims.
Final Verdict
This isn’t just another paint option—it’s a lifestyle upgrade. A rich, adventure-ready hue that turns your Jeep into a moving canvas. If you want your ride to reflect bold experiences and bold choices, this is the color to consider.