These 7 new women’s underwear styles are turning heads in 2025. Designed to look as good as they feel, they offer a perfect blend of comfort, confidence, and flattering detail. From sleek cuts to elegant finishes, explore the trending designs everyone’s talking about.

1. Seamless Everything

Say goodbye to visible panty lines. Seamless underwear is continuing to trend, offering second-skin comfort and a totally smooth finish under leggings, dresses, or trousers. Look for laser-cut edges and breathable microfiber for the ultimate invisible feel.

Best for: All-day wear and fitted outfits.

2. High-Waisted Comfort

Lace is no longer reserved for special occasions. In 2025, you’ll find stretchy, breathable lace incorporated into everyday briefs, bikinis, and boyshorts. The result? Underwear that’s both feminine and functional.

Best for: Those who want style without sacrificing comfort.

4. Boyshorts with a Feminine Twist

Boyshorts have gotten a makeover. This year, the cut is sleeker, cheekier, and more flattering, while still offering fuller coverage. They're perfect for lounging or layering under skirts and dresses.

Best for: Coverage with style and softness. Those who want style without sacrificing comfort.

5. Soft Neutral Tones

Bold colors are taking a backseat to blush, mocha, ivory, and taupe. These soft, neutral tones not only feel elevated but also blend seamlessly under any outfit.

Best for: A chic, minimalist drawer refresh. Those who want style without sacrificing comfort.

6. Modal & Bamboo Fabrics

Sustainability meets softness. Fabrics like modal and bamboo are rising in popularity thanks to their moisture-wicking, breathable, and eco-conscious properties. Plus, they feel incredibly luxe on the skin.

Best for: Skin sensitivity, sustainability, and softness.

7. Bralette + Brief Sets

Matching sets are making a comeback—with a cozy, modern twist. Think bralettes and briefs in buttery fabrics, soft ribbing, or subtle patterns that feel like loungewear but look totally put together.

Best for: At-home comfort or subtle confidence under it all.

Embrace the Power of High-Waisted Styles

High-waisted underwear continues to dominate the fashion scene in 2025, offering a flattering silhouette that accentuates the waist while providing ample coverage. This cut is particularly versatile, pairing seamlessly with cropped tops and high-rise jeans, making it a staple in any wardrobe. The rise in high-waisted designs is a nod to body positivity, allowing wearers to feel confident and secure without compromising on style. Look for options with soft elastic bands that provide comfort while ensuring the underwear stays in place throughout the day, no matter the activity.

The Return of Comfort with Hipster Cuts

Hipster underwear styles are enjoying a resurgence, offering a delightful mix of comfort and modern design. This cut sits comfortably on the hips, providing ample coverage while still looking chic and stylish. In 2025, expect to see hipsters crafted from luxurious fabrics that hug the body without digging in or causing discomfort. With playful prints and vibrant colors, these styles are perfect for those who want to express their personality through their underwear choices. Hipsters are ideal for everyday wear, allowing you to feel confident and stylish under any outfit.

Innovative Tech Fabrics for Ultimate Comfort

In today's fashion landscape, innovative tech fabrics are changing the game for women's underwear. Fabrics infused with moisture-wicking technology and antibacterial properties are becoming increasingly popular, providing not only comfort but also health benefits. These fabrics are designed to keep you feeling fresh and dry, making them perfect for active lifestyles or warm weather. Brands are experimenting with blends that incorporate these high-tech features while maintaining softness and stretch, ensuring that you feel good all day long. This trend is especially beneficial for those who prioritize both performance and style.

The Allure of Vintage-Inspired Designs

Vintage-inspired underwear is making waves in 2025, with styles reminiscent of classic cuts gaining popularity. Think retro high-waisted briefs and playful prints that harken back to a bygone era but with a modern twist. These designs often incorporate delicate detailing such as bows, lace trim, or polka dots, adding a touch of nostalgia to your lingerie drawer. Vintage styles celebrate femininity and offer a unique sense of charm, allowing wearers to express their individuality. Pair these pieces with contemporary outfits for a fun and unexpected style statement that showcases your personal flair.

Adjustable Features for Personalized Fit

One of the most exciting trends in women’s underwear for 2025 is the rise of adjustable features that cater to personalized comfort. Brands are increasingly incorporating adjustable waistbands and straps, allowing wearers to customize their fit according to their body shape and preferences. This innovation ensures that underwear stays securely in place without causing discomfort, making it suitable for all-day wear. Whether you prefer a snug fit or a looser feel, these adjustable designs offer flexibility while maintaining style. This trend is particularly beneficial for women who may have fluctuating sizes and want their underwear to adapt accordingly.

Exploring Bold Patterns and Unique Textures

As we move through 2025, bold patterns and unique textures are taking center stage in women's underwear fashion. From vibrant florals to geometric prints, these eye-catching designs allow wearers to express their personality and creativity. Additionally, textures such as ribbed fabrics, velvets, and even mesh elements are being incorporated into everyday styles, providing visual interest and tactile appeal. This trend encourages women to embrace their individuality, stepping away from the traditional solid colors and exploring a spectrum of options that reflect their moods and styles. The emphasis on unique designs ensures that underwear can be a statement piece rather than just a necessity.